"The Art of Client Service," fourth edition cover design

This is what Solomon Strategic was looking for in their book cover design

Later this year, my publisher, John Wiley & Sons, will issue a fourth, substantially revised edition of "The Art of Client Service," following the 2016 publication of the third edition and the second and first versions that were issued earlier.

To distinguish this new edition from previous ones, I need a cover design that visually connects and is consistent with what has preceded it, while signaling this is a new and different, worthy of prospective readers/buyers’ attention.

Attached are three different verbal approaches to the new cover; these are NOT MEANT to serve as actual designs, but rather will give you a sense of how language is to be deployed:

The first emphasizes “ART” as the key visual word in the book title;
The second emphasizes “CLIENT SERVICE” as the key visual words in the book title; and,
The third emphasizes just the word "CLIENT" in the book title.

A top-of-the-page is a pre-head that applies to all three version… Read more