CMU graduate and entrepreneur Nick Reynolds began the clothing line Cool Life Livin' in 2011. Since then, the brand has matured from a simple clothing ...more CMU graduate and entrepreneur Nick Reynolds began the clothing line Cool Life Livin' in 2011. Since then, the brand has matured from a simple clothing line to a unique and dynamic movement. Branching out from Mt. Pleasant, Mich. to cities as far as Kalamazoo, Detroit and Chicago. Reynolds illustrates all of his designs for his Cool Life Livin' merchandise because he says, "Our mission is to motivate people to be themselves, by offering clothing that is a combination of art and fashion." hide