Yacht Week Yeti Tundra 65 Coolers prints

This is what Day 8 was looking for in their graphic design

?? Sticker Design Brief for Yeti Tundra 65 Coolers
Project Name: “T/T — Tender To” Cooler Sticker Series
Client: Yacht Week
Application: Yeti Tundra 65 (Side + Lid)

?? Overview
We need to create a custom sticker set for our Yeti Tundra 65 coolers that reflects the identity and flair of our brand. These coolers act as the unsung support heroes on our yacht trips—so the visual language should be playful yet premium, evoking the "Tender To" (T/T) naming convention used for auxiliary boats.

?? Objective
Design two coordinated vinyl stickers:

Side Sticker: Brand-forward, clean, and minimal — features just our logo. Can be kept as in the example.

Lid Sticker: Bold and engaging — plays on the "T/T" (Tender To) concept. Must integrate brand elements and visual language playfully and memorably.

?? Design Guidance
Visual Language: Adhere to our brand book – including colours, typefaces, tone, and logo treatment.

Tone:… Read more