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Logo Design Project - On Target
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This customer received 96 logo designs from 21 designers. They chose this logo design from ArtDesigner as the winning design.
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A$400
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96 designs
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21 designers
Logo Design Brief
New retail longarm, handguns, shooting accessories, ammunition and supportng consumables. Typical contents etc can be seen at a couple of local websites here.
http://www.claytonfirearms.com.au/ and even http://www.sportingguns.com.au/ These sites offer the similar product range we will and the logo would suggest similar...
Store name: On Target Sportingarms
www.ontargetsportingarms.com.au - status - not online as yet
Many initial items are high end $$ value
Color scheme's: Red/white on charcoal, Red on Khaki, Khaki/white on OD green - but not limited to.
Don't be afraid to think outside the box.
Looking for many submissions.
(Note: after choose logo will be moving on to webdesign and stationary)
Updates
Hi Team, thanks for the effort so far, but have a major update. The logo, MUSt include the full company name i.e. ON TARGET FIREARMS. Cheers and thanks. Marco
Added Monday, May 06, 2013
Anything looking at all like the Target logo will be immediately eliminated. Besides who pays $400 for a dot a circle and a headline???
Added Monday, May 06, 2013
Project Deadline Extended
Reason: The business owner will be away on the deadline so more time has been added to allow for feedback to be given to people for final submissions.
Added Tuesday, May 07, 2013
Nobody has as yet included an "OT" integration as well as a symbol and On Target in the logo.
People should have a look at some pages on inroduction to shooting such as a suggestion was to put the wording in the Vapor trail of a High performance rifle. A bullet is different to a cartridge which is what movies and so mostly everyone calls bullets. So spend an hour in education to find out about shooting vapor trail.
Added Tuesday, May 07, 2013
Please read update to must have criteria and very few submissions that did not include the "Target" companies registered logo!!
Added Saturday, May 11, 2013
Disappointingly few designers submitted yet.
FE.
Added Tuesday, May 14, 2013
Urgent Note: Change of business name and address to On Target Sporting Arms and www.ontargetsportingarms.com.au
There is no change to what is required on the logo which is "On Target".
Added Sunday, May 19, 2013
Apologies to all designers that staff will be absent over the weekend of the 25/25 May Australian time due to Expo commitments. Generally we will be out of touch during this time and will pick up finalising the process on Monday 27th May Australia Eastern Standard Time.
Kind regards and have a good weekend.
Added Friday, May 24, 2013
Target Market(s)
astute but wealthier clientelle who may be making the purchase of a lifetime
Industry/Entity Type
Retail
Logo Text
On Target
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Business Name - On Target
Logo with name is preferred and abbreviation of name and then abstract art incorporated in it with it over it, however.
Nice to have
- Colour schemes could reflect nature, a target range, a guns metallics but make sure its a scheme and recognisable as one.
Check attached files and maybe use some of their looks, their colors a Macro of a piece, etc.
Should not have
- No TEMPLATE artwork!!
Target (The company with one red dot then a red circle outside that) associated logo's immediately cancelled.