Re-Branding Logo for Utopia, UK based Tableware Company

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Logo Design Brief

Create a Logo Design for Utopia

We are a continually expanding company specialising in the design and supply of Glassware, Ceramics and Cutlery, predominently to the hospitality industry.

Our major clients are UK based but include international Hotel, Restaurant and Brewery chains. We supply end users largely through a network of agents and partners, but continue to create a brand awareness

We require a strong simple logo, with a clean contemporary feel. It must be capable of being reproduced in multiple media types, including:
Print, both Litho and Flexo. The logo will appear on cartons, retail packs and printed literature.
Signage, both internal and external
Website

Current colour Scheme is Silver and White but we are open to any suggestions. Must be able to be represented effectively in a single colour print situation.

The logo must include the word Utopia, it can also include the word Tableware and additionally may use the copy line The Tableware Company.

Our products can be viewed at www.utopia-tableware.com

Target Market(s)

Our major clients are UK based but include international Hotel, Restaurant and Brewery chains. We supply end users largely through a network of agents and partners, but continue to create a brand awareness

Industry/Entity Type

Hospitality

Logo Text

Utopia


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must include word Utopia.
Nice to have
  • Open to designers interpretation
Should not have
  • Logo should not have a traditional/Old fashioned feel. Avoid Script typefaces.
Payments
1st place
£255
Participation payments x 3
£15
Total
£300

Project Deadline
27 May 2011 14:00:00 UTC
Language

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