• €300

• 37 designs

• 15 designers

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Logo Design Brief

The Organisation

Description

On the former mining site in Lanklaar, Belgium we will open Belgium’s 4th cable park for waterski and wakeboard. The cable will be situated at the Vulex lake of the Terhills project site. Terhills is a unique site of 365 hectare in the heart of the former coal mining province of Limburg (Belgium). The environment of the site has been shaped by its former role as a colliery which has resulted in a dramatic and extensive landscape.The vision for Terhills is to create a unique and diverse tourism destination creating an unique visitor experience. The development of Terhills will consist of several complementary key components all set within, and sensitive to, the site’s distinctive landscape, the Masterplan. This masterplan consists of a sport zone in which we will be located, a new retail area and a holiday park. At the moment there is already a large retail zone which attracts 2 million visitors every year.

The cablepark will focus on recreational and professional wakeboarders and waterskiers. This means we will have one small cable on which we can learn everyone the basics. On the big cable there will be a lot of obstacles (jumps and kickers) for the more advanced riders. We will have a slalom course as well on which we can organize international slalom competitions.

Target market

The target market of our cable park is a young and active public between 12 and 35 years old. Younger and older people are welcome as well, but this will be the main target. As said before, the project focuses on tourists and more advanced riders.

Main competitors

Good examples of competitors are:
- http://lakesideparadise.be/

- www.burnsidecablepark.nl

- http://www.turncable.de/cms/index.php?pageid=1&lang=1

- https://www.facebook.com/photo.php?fbid=120800968089970&set=a.120796168090450.23739.120793298090737&type=1&theater


2. Project goals

The goal of this project is to have a logo which can be used in all our communication. It will be used on our website, on all our flyers and in a later stadium on our merchandise. The logo should be attractive and focus on the cool and modern character of the company. The company name should be mentioned in or around the logo as well. A nice font is a big plus.

An example of a similar business with a logo we like very much is: http://www.wakepilot.com/cable-park-coming-to-the-okanagan/

3. Project requirements

There are nog specific requirements regarding the colours of the logo. It should be possible to use the logo for merchandising.

Target Market(s)

Young and active public between 12 and 35 years old

Industry/Entity Type

Coal Mining

Logo Text

Terhills Cablepark

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wakeboarder
  Name of the company
  take the master logo into account (general Terhills Logo)