New Logo for Eco friendly baby store

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This customer received 122 logo designs from 31 designers. They chose this logo design from BunnyEgg Design Factory as the winning design.
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We are looking for a new logo for a company selling children's products in an online store. This company is aimed at inner city enviromentally and design conscious buyers.
The logo must be chic with a designer style label but still be a warm enviro brand. The products on the site will be exclusive to the website with a strong focus on quality and style ie: german and japanese toys and parenting products.
All goods on the website will be eco-friendly and some will be organic and all products will be new, innovative and stylish.
The font should be loose and the colours limited to neutrals with a touch of red. Black, white, browns, green are fine for the base colours. There should not be any cliqued enviro touches - leaves or trees for example. It should also look sophisticated.
Look and feel similar to these logos http://www.larkmade.com.au/products/children.html?p=2
http://www.etsy.com/shop/jamtartbaby?ref=seller_info
http://www.husandhem.co.uk/
http://millergoodman.blogspot.com/
Updates
Hi all
We need to try and take the focus away from the Eco side of the business and focus on the hand pick and unique types of products, we also like vintage and retro inspired desins using looser fonts including lower case lettering, neutral colouring but with maybe 1 bright colour.
Good Luck
Added Friday, May 20, 2011
Project Deadline Extended
Added Thursday, May 26, 2011
Project Deadline Extended
Added Wednesday, June 01, 2011
Target Market(s)
Well Educated Parents, Grandparents and Working friend of the families with high disposable income.
Industry/Entity Type
Baby
Logo Text
the eco experience
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Stylish designer chic look
Nice to have
- See brief for examples of look and feel
Should not have
- Cliqued enviro look - big leaves or trees
Please spell words correctly