Newsletter Logo - PPACA Watch

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This customer received 38 logo designs from 13 designers. They chose this logo design from jrdesign as the winning design.
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We need a logo for use primarily on website and e newsletter. The function of the newsletter: "the latest information that school districts and other local governmental employers need to know. So whether you are a school district, city, town or county, count on us to deliver up to date news and information on PPACA (Patient Protection and Affordable Care Act) and health care reform."
You can view the site at www.PPACAWatch.com. Ideally we'd like a landscape logo vs square/vertical.
Current "logo" on our PPACA Watch website includes our corporate National Insurance Services logo. This is not required.
Updates
Project Deadline Extended
Added Thursday, March 14, 2013
Target Market(s)
Governmental employers such as Public School Administrators, City and County business officials
Industry/Entity Type
Landscape
Logo Text
PPACA Watch
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Prefer landscape vs portrait/square.
A few color options would be nice, currently we're using #6183C1 (blue)/PMS2727 as it is used in our corporate logo, we are open to other color ideas if the designer can find something that would work well with our blue.
Final art should be Illustrator Vector art that can then be converted for various uses by our in-house graphic designer.
Should not have
- Cartoonish imagery or font