• A$200

• 29 designs

• 17 designers

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Logo Design Brief

New Zealand Standard is a New Zealand MAIN STREAM (in contrast of our premium brand which is called Pure 100) UHT (long shelf life milk) brand which will be launched into international market in 2014.

Key of design: looks like a chop/stamp, TRUST US is the key message

Brand story: New Zealand milk is from cows fed only with natural green grass. They live a happy life, grazing free under the long white cloud and the clear blue sky, bathing in beautiful NZ sunshine, there-for they give the best quality milk.

Target Market(s)

Female household shoppers

Logo Text

New Zealand Standard (Quality Dairy Product optional)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.