New Pilates venture with big dreams requires logo design/brand identity

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Contest winning design

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This customer received 129 logo designs from 8 designers. They chose this logo design from Irina Makedonska as the winning design.

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Logo Design Brief

We need a logo design/brand identity for a new health & fitness business venture based in Geelong, Victoria (Australia) called 'Activate Pilates'.
Our business is about creating healthy, strong movement that has been lost or diminished over time due to age, injury, disability or dysfunction. Our client services are all about the development and improvement of strength, flexibility, co-ordination and the mind-body connection with movement.
The final design should connect with and communicate to a broad range of clients such as athletes, women, men, children, the disabled, the injured requiring recovery, those wanting to find the extra 1% to be better than they are or the elderly or pregnant just looking to keep moving and stay strong.
We want the design to give people the sense of professional clinical services which are fun, diverse and hold no judgment against any limitation at the same time. Finally, we want the logo to be able to grow with the venture.
We require a creative concept consisting of a logo, brand name and sub-line (be a better you) as well as a secondary creative concept of just the logo and brand name.
FYI - My initials are also AP

Target Market(s)

The final design should connect with and communicate to a broad range of clients such as athletes, women, men, children, the disabled, the injured requiring recovery, those wanting to find the extra 1% to be better than they are or the elderly or pregnant just looking to keep moving and stay strong.

Industry/Entity Type

Fitness

Logo Text

Activate Pilates


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We require a creative concept consisting of a logo, brand name and sub-line (be a better you) as well as a secondary creative concept of just the logo and brand name.
  • FYI - My initials are also AP
  • We want the design to give people the sense of professional clinical services which are fun, diverse and hold no judgment against any limitation at the same time.
  • Finally, we want the logo to be able to grow with the venture.
Payments
1st place
A$160
Total
A$160

Project Deadline
26 Mar 2015 18:55:06 UTC
Language

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