Yarnin' Money - Financial Literacy Program for Indigenous Australians
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This customer received 48 logo designs from 23 designers. They chose this logo design from Abaan as the winning design.
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Logo Design Brief
Yarnin' Money is an Australian Aboriginal and Torres Strait Islander financial literacy program. We need a maximum of two colour logo design with a circular and or interconnected / talking about money theme. Green and black are two preferred colours for the logo design.
Please check out the Indigenous Consumer Assistance Network Ltd (ICAN) website http://ican.org.au for better understanding of the work that the sponsoring organisation does.
Target Market(s)
Australian Aboriginal and Torres Strait Islander Communities
Industry/Entity Type
Financial
Logo Text
YM and/or Yarnin' Money
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Maximum of two colour design, preferably green and black
Nice to have
- Circular emblem or abstract logo with an interconnected / talking about money issues as a theme.
- The financial literacy program uses circles to explain the interconnection between community issues, money management and personal growth. (see attached image)
Should not have
- Iconic Aboriginal and Torres Strait Islander objects like a boomerang, drum and native Australian animals.