Logo Design for Hospitality Company
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This customer received 82 logo designs from 35 designers. They chose this logo design from Peter Westgarth as the winning design.
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Logo Design Brief
UPDATE: after receiving a few designs we have discussed what we do and what we dont like and would like to add the following to the brief:
LOGO: should be TEXT based if you decide to include a pictoral logo as briefed below it should be as an embellishment of the TEXT not something that overpowers the text.
COLOURS: despite being in the original brief, we have had a rainbow of colours through, colours should be BLACK, SILVER and embellishments in ORANGE..... DESIGNS USING OTHER COLOURS WILL BE ELIMINATED.
FONT: Preferably a classic serif font or a simple sans serif font, nothing too wacky, but also nothing so simple that I could do it myself in MS Word.
EMBELLISHMENTS TO LOGO: Although we want a text based logo, any embellishments using a pictoral logo that puts across either (strength and reliability) or that puts across (Hospitality - Hotel, Bar, Restaurant) would be considered
We need a corporate logo for NPS Hospitality, which has been developed by a team of experienced industry professionals with over 75 years experience in managing hotels, bars & restaurants with the aim of providing tailor made, business advice & turn-around solutions for the hospitality market in response to current and future challenging market conditions.
Target Market(s)
Large Financial Institutions, Banks, Administrators, Hotel & Restaurant Companies, Independent Hotels & Restaurants
Industry/Entity Type
Hospitality
Logo Text
NPS Hospitality Management
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black & Silver colours, any embellishments in orange.
A text based logo, but if you feel you want to add some sort of logo form then it needs to portray trust and strength, ie. a lion
Should not have
- Not cartoon'ish .. must be clean, crisp, professional