Online business selling packaged coffee looking for creative logo
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This customer received 36 logo designs from 15 designers. They chose this logo design from Hiccups Design as the winning design.
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Logo Design Brief
We need a logo for a new online start-up business called MillCity Coffee Company. We sell packaged coffee such as ground coffee and single-serve pods online to individuals. Our coffee will be European in depth and flavor but American in sweetness and strength.
The reason for using MillCity in our name is because we are located in a suburb of Minneapolis which has been nicknamed "Mill City" due to the fact that it was a major hub in the 1800's and 1900's of all kinds of milling activity: flour mills, sawmills, cotton mills, sashes mills, woolen mills, lumber mills and paper mills.
I want to give designers freedom in expression however I have a slight tendency toward cleaner, uncluttered logos with only one bright color or maybe two colors at most. Note: This business is not a cafe or coffee shop!
Target Market(s)
Online selling to individuals, businesses anyone with a coffee maker that wants good coffee grounds.
Industry/Entity Type
Business
Logo Text
MillCity Coffee Co.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like the designers to think about how this logo would look on coffee bags and on the top of round single serve pods and on coffee tins. Some sites with some inspiration are:
- I love all of these logos :) http://www.andysowards.com/blog/2012/40-best-coffee-company-branding-design-inspirations/
- and these http://bpando.org/coffee/