• US$130

• 25 designs

• 11 designers

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Brochure Design Brief

As we age, the journey can come with unexpected challenges and obstacles. Pathfinder Resource Group is here to provide seniors and their families with a road map to navigate those challenges and insure the journey is as smooth as possible. We are a company that offers 'one stop shop' resources for seniors who need assistance with selling their home, need home care support or need to find suitable senior housing living choices and much more. We need this brochure to showcase a caring, clear and clear way for families or individuals, many who have just lost a spouse/parent, to find resources during a very difficult and confusing time in their life. The final design should communicate caring support, a call to action (call us!), and showcase a professional and knowledgeable team that will gently support and be a guide to families and individuals who are trying to make big life choices within the senior care arena.

Target Market(s)

A mature market- SENIORS (75+) and their families (adult children 50+) who typically are going through life changes such as losing a spouse or having to make a move from their home into a Retirement Community.

Industry/Entity Type

Group

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Showcase a thoughtful and caring mentality- 'we will take care of you" in a professional and knowledgeable way. Please make it clear what the message is - we can assist with selling a home, bringing support and care into the home, find more appropriate housing as well as any resources or tools needed throughout the senior care spectrum of resources. Must have our name, logo, website and address and we need one panel to be laid out as a mailer- our address on top left. (Please see attached rough draft for address- thank you!) Also- please keep the testimonial, which is attached inclusive of additional verbiage.

Nice to have

• An attractive senior (female) on the cover of the brochure with a 'What's Next?" feel to engage people to open the collateral and relate to the story and purpose of what we do. Showcase what our services are- we are a company that guides families to and through much needed resources as it relates to aging and the ever-changing needs of an elderly person. We want to be the experts and trusted by our clients and the tough decisions that come along with aging. We offer our referral services at no cost to our clients.

Should not have

• Should not sound slick, 'sales-y' or too pushy- we are trying to build a relationship and not 'over sell'...we want to be a trusted resource guide and a helping hand.

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Files

Download all files - 0.8 MB