• US$470

• 54 designs

• 20 designers

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Logo Design Brief

Note: For logo working titles and detailed brief please see the attached file.

Our company provides fast, convenient and transparent micro loans to people that today are forced to use financial services from predatory lenders.
Our product will be offered through a mobile money platform (SMS/USSD style communication) but information for the product will be available also online.

The “happening” of the brand is on two platforms:
(1) Web site, where a visual logo/trademark is presented with the specific colors and “can be explained”
(2) USSD platform, where the brand is presented as a simple system text (no colour logo/trademark)
Having these specifics in mind, it is important for the brand to “speak” for the product (loan) and to present the most important USPs) – Fast, Paperless, Easily accessible, Affordable, Innovative. Considering the targeted LSMs 2-6, it is important for the name to have widely a recognizable.

Our logo needs:
(a) To be more personal rather than professional
(b) To be targeted at the economic sector rather than high earners
(c) To convey that the process for application and disbursement is quick, easy and seamless
(d) Product name/logo to be short and simple, to be able to fit on one line on a mobile phone (Smartphone or feature phone > 2 words max)
(e) To be in traditional African colors

Target Market(s)

Please see attached file

Industry/Entity Type

Loan

Logo Text

See Brief

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see attached file

Nice to have

• Please see attached file

Should not have

• Please see attached file

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Files