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Fuga International Lifestyle App Needs a Logo
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This customer received 145 logo designs from 32 designers. They chose this logo design from kresh as the winning design.
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€240
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145 designs
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32 designers
Logo Design Brief
Fuga is a cool “hip” app which provides an app-based service. Fuga is pre-launch now but will be a real-time mediator between vendors and potential customers.
Fuga means lets go, and the concept is to bring people together but also give their group real time access to events, restaurants, bars etc.. People can find restaurants and bars can then get deals from them.
That being said we do not want to become another “GroupOn”. The look and feel is luxury and hip. The app maintains a certain quality benchmark, which also evokes the feeling that it is not meant for deal hunters. Those who want to plan get-togethers with their friends are able to do so seamlessly, and can find a good quality vendor they can meet with.
We want a logo that shows these elements in an abstract form. For the app itself, we use the font Avenir. The logo should as well or at least compliment Avenir. This logo should look good in both a small interface (like an iPhone App). and in print and other media.
Certain elements about the app:
- Stylish
- Social
- Intuitive
- Global
- Friendly
The app your logo will masthead is being developed and will use simple styles and small lines whenever possible. I wil upload a couple of very rough positioning ideas around Fuga, (please note we may later decide to do another design crowd project to make these nice in the future).
P.S. Would be nice if you included how the logo will look as an app icon.
Updates
Just to be clear. We appreciate the designs you have already uploaded. Just wanted to clarify what we are exactly looking for. We want something abstract as a logo. So that means not using only the F or any letter. Something more graphical that represents what the app stands for.
What does the app stand for:
- Social
- Hip
- Funky
- High quality
What design principles are we using:
- Smooth transitions
- Bright colors vs. dark tones
- Think stroke lines
Color codes in the app:
- #ff0054
- #5d6373
- #d8d8d9
- #b2b8c5
- #oa132b
- #ffffff
- #ooff5a
- #0048ff
Goodluck!
Added Friday, April 3, 2015
To all future designs. If 3D rendered logos are posted, we will want them to at all times be accompanied by a flat logo and app icon, for reference purposes.
Cheers
Added Thursday, April 9, 2015
Industry/Entity Type
It Service
Logo Text
Fuga
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Something modern with thin lines.
- Something abstract, we'd like to know your inspiration behind it.
