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Smart logo for legal firm
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This customer received 81 logo designs from 28 designers. They chose this logo design from inspiral as the winning design.
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A$180
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81 designs
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28 designers
Logo Design Brief
New logo wanted for a medium sized legal firm based in Sydney, Australia.
The firm provides:
Property & Finance Personal Legal Services
Business Law Services
Litigation services
The logo should be appealing to both business and personal customers.
The firm's current tagline is
"We aim to ensure that our clients come first"
****UPDATE ****
The client is really looking for something that is smart, sharp and can easily be used on letterheads, business cards as well as websites. It should be something similar to image001.gif with the addition of the scales of justice. The more plain and sharp the better and he likes the mirror/shadow look of the gif file.
Looking to close this off in the next week and will provide same day feedback to get the designs exactly as he wants.
Updates
I would like to use more earthy colours in the logo as per the attached file.
Also, use the scales of justice in their entirity.
Added Saturday, June 18, 2011
Project Deadline Extended
Reason: Client needs more time to assess designs and provide feedback
Added Tuesday, June 28, 2011
Project Deadline Extended
Reason: Client is determining which design to choose and/or if further tweaks are required.
Apologies for the delay.
Added Wednesday, July 13, 2011
Project Deadline Extended
Reason: Client is not happy with the current designs - I will post an updated brief shortly.
Added Monday, July 25, 2011
Apologies for the delay, the client has been unavailable to provide feedback until now.
Added Wednesday, August 17, 2011
Target Market(s)
Low to Middle income adults (aged 21-65) in Sydney, Australia that are in need of legal services
Industry/Entity Type
Legal
Logo Text
GA Lawyers
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Client would like to use earthy colours in the logo as per the attached file (with compliments). Also, use the scales of justice in their entirity.
Nice to have
- Current design has a set of scales to provide an easy to recognise symbol for law - something similar could be useful
Should not have
- cartoon type graphics, colours outside the brief.
