Innovative Lifestyle Company Focused on Urban Development & Design Needs Logo Design

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This customer received 100 logo designs from 30 designers. They chose this logo design from Kim.J as the winning design.
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Logo Design Brief
We are in need of a logo design for our new company called 'DMF Lifestyle'. Despite being based in London, the founder is Australian and has a passion for surf/beach culture, as well as big cities (having lived in New York City for many years). This passion is echoed through the Company's projects, and the founders taste. The Company is a real estate development company, and lifestyle brand. At its core, 'DMF' as a company, loves the built environment; is inspired by real estate with good bones; and aspires to great design. DMF's goal is to integrate the community and built environment. The Company's initial project was the renovation of a residential apartment in Notting Hill, London. For the logo designs we would like to see 'DMF' emphasised, and the use of text which mirrors a modern yet chic beach vibe - this could be interrupted in a form of scribble or handwriting. Overall the logo should be simple (think 'less is more') but unique and atheistically pleasing. Good taste is core to DMF.
Target Market(s)
Whoever appreciates good design.
Industry/Entity Type
It Company
Logo Text
DMF Lifestyle
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Daniel
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the letters 'DMF'
Should not have
- A picture of house; think more about design than actual building / construction