Lake Summit logo and brand identification
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This customer received 75 logo designs from 26 designers. They chose this logo design from suryokusumo as the winning design.
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Logo Design Brief
Lake Summit is a quiet, secluded, family oriented lake community located in the mountains of North Carolina. It is primarily a week-end getaway with few permanent residents. The homes are understated and have been in families for generations. There are also three summer camps located on the Lake. Some adjectives that describe Lake Summit: retreat, upscale rustic, recreation, sanctuary, mountains, woods, lake, family, tradtion, legacy, private, camp.
A couple prominent features of Lake Summit (which may or may not be used in logo) :
- a mountain summit that resembles a pregnant lady (photo attached)
- a very tiny island in middle of the lake
The lake is fed by the Green River and has a dark green tint so a green or dark green would be good color to use.
Photos attached to give you a feel of the Lake.
Target Market(s)
Among other things, the logo will be used for road signs around the area.
Industry/Entity Type
Community
Logo Text
Lake Summit (largest print), Tuxedo, NC (smaller print), Est. 1920 (smallest print)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The color green. Logo should be predominantly in green (s). The fewer colors, the better.