• US$290

• 50 designs

• 14 designers

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Brochure Design Brief

We are creating advertisements to be placed inside city buses for an environmental public service campaign. With this campaign we are promoting the use of a hotline called the "Stoppit Hotline." This is a phone number citizens can call when they see people illegally dumping things into the storm drain. We want people to know what to look for and how report incidents via phone, text, or smartphone app.

A full project brief is also attached.

Target Market(s)

Residents of New Castle County, DE
Residents of the City of Wilmington, DE

Industry/Entity Type

Campaign

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The size of the advertisement is 11"h x 28"w
• Final file format is a pdf
• Leave 1/2" on top and bottom with no graphics to allow for installation in a frame
• MUST HAVE: 1 image of the boy talking on the phone
• (images to choose from are attached)
• MUST HAVE: ALL 4 Images of Illicit Discharges- all four images to use are attached
• These images should take up a lot of space in the design
• spilled-paint-storm-drain.jpg
• pet-waste-storm-drain.jpg
• grass-clippings-storm-drain.jpg
• oil-slick-storm-drain.jpg
• Must have the following text:
• Header: Water pollution is a Crime. Don’t stand for it. StoPPit!
• Info text: If you see pollution going into or out of the public sewer system, report it!
• Call or text (302) STO-PPIT
• Email hotline@302stoppit.org or visit www.302stoppit.org
• City of Wilmington residents can also use the Report It/Resolve It App
• The “double P” in STOPPIT stands for “Prevent Pollution”
• Must have the logos of participating jurisdictions:
• New Castle County, City of Wilmington, DelDOT (logos are attached)

Nice to have

• The “P” in StoPPit and “Prevent Pollution” made more obvious, tying the idea together that the double “P” in StoPPit means “Prevent Pollution”
• Maybe image of water in the background of the image of people calling or texting on the phone

Should not have

• No swimming pools or bottled water images
• No images of people dumping things in the drain

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Files

Download all files - 20.9 MB