• A$160

• 180 designs

• 48 designers

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Logo Design Brief

Company Profile:
Naked is an online clothing business for both men and women and specialise in tops such as singlets, t-shirts, polo shirts and light sweaters. We are simple, elegant and classic in design and do not concentrate on large printed designs, rather modest patterns and tasteful colours. The clothing itself is stylish and seamed using only quality organic products (such as bamboo and organic cotton), that are made to last. We are a brand that customers feel an emotional connection with and feel proud to wear our products. We plan to launch within the next 6-9 months.

Brand Mark Brief:
We are looking for a brand mark that emphasises the word ‘naked’ in a nice style of font and incorporates a shape or something similar that distinguishes the brand (see examples given). The brand mark should be unique, memorable and classy. It shouldn't be boring and will have an edge that makes the brand stand out. It doesn't necessarily need to have an image or object included (definitely nothing crude or distasteful) and can’t be too masculine or too feminine. The main point of it will be to focus on the word ‘naked’. People need to have a positive association when they see it, similar to when they hear our name. It also doesn't need to be environment or organic focused.
The brand mark will be used on all of our branding including our website, postage packaging, letterheads and business cards. It will also be on the tags and swing tags of all of our products and in some cases, on the clothing design itself.
Although it can be colourful, there also needs to be version that is plain black and white.

Target Market(s)

Our target market is men and women aged 18 to 30 who enjoy fashion, like to shop online and have a medium to high level of disposable income. They are sophisticated, and clothing quality and style are important to them, they appreciate and champion good quality brands. They do not fight for the environment, however sustainability does have an impact on their decision making.

Industry/Entity Type

Clothing

Logo Text

NAKED

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word NAKED

Should not have

• Anything crude or distasteful

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Files

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