simple and powerful Luggage Logo Design

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This customer received 45 logo designs from 26 designers. They chose this logo design from VisualFlava as the winning design.
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Logo Design Brief
We are a start-up company based in Auckland, selling traveling suitcases with our own name, TOPP. As many people know, in the field of suitcases and luggage, SAMSONITE is one of the best. And we are looking at competing very well with them in price and quality. The trend in the suitcase market is that they are becoming lighter and more fashionable yet very durable and impact-resistant. Samsonite is big and has some good designs in the market but their prices are very high. Others are simply too mediocre and don't show any thoughtfulness for consumers simply because their designs are old-fashioned and don't attach any fashion or emotions to them. Luggage like that is just a tool for people to carry things, and people can't identify themselves with owning this kind of luggage. We hope we could change that, and to start with, we need a logo that can convey this kind of message. So, basically, grace, fashionable, thoughtful, and of course useful and economic is all we want for our products.
Industry/Entity Type
It Company
Logo Text
TOPP
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.