Vinyl Banner for bike shop to hang outside a railway station and attract new customers)
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We run a small indenendent bike shop on the main campus at University of Birmingham.
Just up the road from us is the University train station where thousands of commuters enter and exit each day.
We have permssion to hang a vinyl banner 1.2m x 3.5m directly opposite the ttrain station entrance/exit.
Vinyl Banner adverts must:
Clearly display Urban Cycles logo
Include directional arrows pointing left.
List our email, url and phone details
Promote the purchasing of new bikes through Cyclescheme
Promote Bike Hire
Promote repairs and servicing of all bikes.
Promote sales of accesories including and especially Kryptonite D locks
Be friendly to a female target audience without excluding men.
Be in keeping with our logo font etc.
Be a significant impovemnet on our current banner
Include logo's of our major brands (Genesis Bikes, Ridgeback Bikes, Marin Bikes, Tern Bikes, Bobbin Bikes, Forme Bikes)
Include "10% OFF for all NHS Staff'
I've added some image files you may or may not wish to use. All of which are currently used somewhere on our website.
Target Market(s)
Commuters, Students,
Industry/Entity Type
Shop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our logo and brand logo's
Nice to have
- We generally use Exo font
Should not have
- Clip art!!!!