Logo Design for Online Retail Company

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This customer received 222 logo designs from 77 designers. They chose this logo design from graphica as the winning design.
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Logo Design Brief
We need a logo design for a new online retail company called Pluzu.com. Mainly, we are selling shoes, watches, eyewear, and apparel for men and women.
We greet our customer with casual and informal way, hence we want to communicate that our company (our staff) is friendly, full of energy and playfulness, excellent customer oriented, flexible, yet reliable and professional.
We want a logo design which can be easily recognisable (unique and stand out from the rest), clean, simple, full of energy and playfulness and will look professional on all marketing material,business cards, uniforms, websites, press etc
Please include an icon and text for the logo. Two (or max three color), perhaps BLACK for the text to apply on white or bright background.
Don't use gradient color.
Play with font for the text "Pluzu.com"
Thanks and good luck...
Updates
Project Deadline Extended
Added Tuesday, June 28, 2011
Target Market(s)
Adults, middle class market, men and women based in Indonesia country, aged 17 to 39
Industry/Entity Type
Marketing
Logo Text
Pluzu.com
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Logo could show icon related to:
- shopping or product such as shoes, apparel related
- indicate good service like fast, satisfied, happy customer, guarantee, etc
Logo should be:
- unique (and stand out from the rest)
- eye catching and easily recognizable
Should not have
- The design should not use:
- big icon, instead the text “Pluzu.com” should be dominant
- not looking for anything in boxes or that has borders
- not looking for ordinary logo that is common and similar to existing one in the market