High-end luxury Design company-new logo.
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This customer received 418 logo designs from 87 designers. They chose this logo design from BalakotaSiddarth as the winning design.
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Logo Design Brief
Bella Loco is a new brand within the interior design, furniture and homewares sector. We represent only the most beautiful products from around the world to a high end market. We operate from Hong Kong and sell across Asia and Australia. The logo needs to be minimalist, contemporary and represent our ethos of an intense gorgeous way of living. ORIGINAL DESIGNS ONLY. This is a great opportunity to be abstract as to what represents: luxury; modern, design, beauty. Black, white, gold, bronze are our preferred colours, but we are open to the use of luxurious deep toned versions of purple, blues, reds. The logo can have a simple icon and needs to be easily recognised by Chinese consumers. I have attached some examples of what we like. Our current website is ahdesignconcepts.com
Updates
Project Deadline Extended Reason: We did not receive exactly what we required. The logo we liked and chose for winner is hard to make our own as there are similar ones around. We want to re-brief for fresh ideas, so please see new brief. Added Tuesday, May 5, 2015
Target Market(s)
High end design-conscious in the expat and chinese market. The people who buy our furniture are edgy, modern and ground-breaking people who appreciate luxury without having to be ornate. They are very trendy and can afford the best of what's in fashion on the Designer floor.
Industry/Entity Type
It Company
Logo Text
Bella Loco
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to create the concept in someone's mind that they think they have seen us before. The logo says elegance but minimalist, edgy but professional, sophisticated but still fun/exciting and very sexy.
Nice to have
- Can have an icon or 'BL' or an icon of luxury and edginess. Or can have a symbol of beauty and power. eg. Leopard's eye, diamond etc. But please, you come up with something that represents beautiful and bold.
Should not have
- Cannot have an icon that does not mean anything. Either has an icon that says 'BL' in a smart way, or an icon that is a symbol of lifestyle/coolness/sexiness/designer/power.