• US$200

• 39 designs

• 5 designers

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Logo Design Brief

We are building online games for the stock market. We need a logo that will help our web app look fun and cool.

In the stock market industry, green signifies that prices are going up. Red signifies that prices are going down. You can see our current logo at http://stockgaming.com, which uses a green up arrow and red down arrow. These arrows work well as the favicon on the browser tab as you can see at stockgaming.com.

Our first game has images of a green Bull and red Bear and these work well for this game.

Therefore, it would be good if the logo incorporates the green and red arrows. However, this is not a must. We are open to any creativity that you might come up with. However, if you think that the green and red arrows is the best idea for the favicon and should be incorporated in the logo, please do not change the arrows for the sake of change. If you can come up with something better than the red and green arrows, then please do so.

Our initial target market are 25-40 year old stock market professionals, who also play online games or online gambling.

On second target market are 18-40 year retail investors, who also play online games or online gambling.

We think both of the above are mainly male.

A 30 year online gamer and gambler told us that the logo or web app should look like there is money involved, so he recommended a gold logo or something that will make our web app look and feel like a casino or online game. He thought that the background of the site should look like black marble or onyx. He likes Gamespot.com's logo. I'm not a fan of Gamespot's logo, but I'm not part of the ideal target market. So, I am open to your creativity.

Target Market(s)

25-40 year old male stock market professionals, who also play online games or online gambling.

Industry/Entity Type

Building

Logo Text

StockGaming

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We must be able easily create a favicon from the logo and that will look like the logo.

Nice to have

• Something related to the stock market, money, gold, casinos, games, social or competition.
  
  In addition to getting the source files, such as PSD file, it would be nice if the logo was a SVG file.

Should not have

• We do not want to look a business-related app.
  
  Do not use old-style, serif fonts.

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Files

Download all files - 2.6 MB