Brazilian executive search firm needs a new modern and sofisticated Logo Design.

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This customer received 65 logo designs from 27 designers. They chose this logo design from MensTrims as the winning design.
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Logo Design Brief
UPSIDE is an Executive Search (headhunter) and Consultancy firm located in Minas Gerais - Brazil. We're 20 years old and need an image refurbish focused on international market. Our benchmark are Egon Zehnder and Korn Ferry.
We've already done a branding and that's our slogan: "Lets grow UP!".
We are a holding called UPSIDE GROUP and has four business units called: UPSIDE Executive Search; UPSIDE Talents; UPSIDE Specialists and UPSIDE Advisory. We intend that all business will be derived from UPSIDE GROUP. It isn't necessary create a symbol but it'll be appreciate.
The color suggested is Cyan Blue. Feel free to suggest others.
The final design must build trust, movement, renewal and be modern and sophisticated. Please find attached our current logo.
Target Market(s)
executives, medium and large-sized companies and specialists professionals.
Logo Text
UPSIDE GROUP
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.