Brain Disease Charity Needs Professional-looking T-shirt Design

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This customer received 26 t-shirt designs from 12 designers. They chose this t-shirt design from Thomas DeHart as the winning design.
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T-shirt Design Brief
We need a t-shirt design for a charity called CurePSP Canada. CurePSP Canada works to improve awareness, education, care, and cure for three rare Prime of Life neurodegenerative diseases:
progressive supranuclear palsy (PSP)
corticobasal degeneration (CBD)
multiple system atrophy (MSA)
They often strike in the midst of a person’s career and active life, when they have important family responsibilities. Their symptoms are incapacitating and there are no known causes, treatments, or cures.
A few initial concepts include a key (representing our tagline, "Unlocking the Secrets of Brain Disease") or a DNA strand (representing brain research). Other concepts are welcomed. Our three main areas of focus are "Care, Consciousness, Cure".
Essentially, we're looking for a t-shirt design that is engaging enough to make people stop the wearer and ask them about the charity or the diseases it covers.
Updates
Project Deadline Extended Reason: This t-shirt design will be used to raise public awareness about devastating neurodegenerative diseases that need treatments and cures. Added Wednesday, May 13, 2015
Project Deadline Extended Reason: This t-shirt design will be used to raise public awareness of devastating neurodegenerative diseases that currently have no treatments or cures. Added Wednesday, May 13, 2015
Target Market(s)
Men and women 55+, as well as the 35-55 crowd.
Industry/Entity Type
Charity
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our unaltered, complete logo.
Nice to have
- A focus on a single illustration to represent our concept(s) or what we do. Light-to-medium amount of text as part of the design.
- We're looking for clean, modern, sophisticated designs.
Should not have
- No representations of the brain. Sketchy, skateboardy-type designs.