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This customer received 326 logo designs from 121 designers. They chose this logo design from mlyndesign as the winning design.
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Logo Design Brief
Industry :
Tattoo Apparel/Clothing
Task Outline :
Logo (symbol/icon) + Logotype (INKFECTION) + Slogan
Slogan :
Ordinary Man With Extraordinary Art !
Task Description :
I need a logo design for new Tattoo Apparel business based on Sydney - Australia and called INKFECTION. The name itself consist of INK (tattoo) + INFECTION. The story and vision behind the name is, nowadays we can see a lots of tattooed people everywhere and their number is increasing more and more everyday, it seems like a virus infecting people to get tattoos. So with INKFECTION, we hope inkfected/tattooed people will be proud to use our products as a new and a different level of lifestyle.
The main message I want to communicate to my prospective clients are the following brand values:
- Simple and minimalist
- Cool
- Unique
- Community Values
- Strong Personality
Logo Styles of Interest :
- Nike
- Hurley
- Adidas
- Oakley
- Ripcurl
Deadline :
Thursday, May 21, 2015
Updates
Hello, we've been receiving so many interesting designs and are very excited about this contest. But we found some designers got confused about what we are after for the logo. So we decided to use an abstract fang (single/double fang) for the symbol that can represents letter I for the word INKFECTION, sharpness of the needle and as an infection spreader.Looking forward to your new concepts logo.Thank you ! Added Monday, May 11, 2015
But if you have any better idea than the fangs, please do not hesitate to submit it.. your ideas are very much welcomed !Thank you ! Added Friday, May 15, 2015
Target Market(s)
Unisex, aged 14 - 40 who has a tattoos or love a tattoos, from mid - high classes.
Industry/Entity Type
Clothing
Logo Text
INKFECTION
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo design must come in all file formats required for online and print purposes.
Nice to have
- - I would like to have simple but striking design that would look good in all formats
- - If the text logo could be enriched with a symbol, or emblem logo, it would be very nice
- - Black color
Should not have
- - Stay away from handwriting font, tattoo stuff/tattoo machine or tattoo font like Sullen clothing and kind of that stuff
- - No tribal and dripping ink/liquid
- - No skull, creepy or scary look because 90% of tattooed people don't like Harley Davidson or Sullen things. They could be a chef, skater, surfer, personal trainer, bartender or event an executive of the company (General Public).