• US$320

• 141 designs

• 35 designers

---

Logo Design Brief

We need a logo.

Genetic testing has exploded worldwide. It touches many aspects of advanced patient care yet it requires skills far beyond those taught to clinicians. Genetic testing is accomplished almost universally by reference laboratories…a clinic draws the blood then sends it out to the reference lab. This is time-consuming, inefficient and a huge loss of potential income for the clinic itself. The barrier to performing genetic assays in-house is the knowledge base, the equipment, and concerns with respect to liability.

Union Genetics' objective is to provide In-house genetic testing services for mid-sized or greater clinics/hospitals. The relationship should appeal to a clinic’s desire to differentiate itself from its competitors and expand its bottom line.

Specifically...We have developed a low-cost means of completing an array of genetic testing. Lower cost means it can be profitable to medium-size clinics and small hospitals. We provide the equipment, technician(s), and scientific know-how. The host clinic/hospital provides billing services. The profit is then split 50/50…simple.

Target Market(s)

Medium to large medical clinics and hospital systems

Industry/Entity Type

Union

Logo Text

Union Genetics / Your InHouse Soution

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The terms "in-house"...we are working to trademark 'InHouse'. e.g. "Your InHouse Solution". This clearly conveys to clients that we're not your typical reference lab...we perform testing on-site. We are a partnership willing to provide the expertise and share the profits.

Nice to have

• optimistic color scheme
• sense of depth/shading in the logo itself
• brighter hues with variation
• general likes - contemporary architecture, abstract art

Should not have

• 1. drab colors (browns) although grays could be good as an element
• 2. dated, contrasting colors e.g. red, white & blue
• 3. prefer not to have a helix motif in the logo (overused by genetics companies) although if done in a novel, creative way it could be good
• 4. No decorative scripts