Fusion Labs

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Logo Design Brief

We require a logo design for our new business. The name of the business is "Fusion Labs".

Your design does not need to look like them, and can be unrelated.

We bring corporate teams into our innovation space in the hub of the local entrepreneurial community. Teams learn how to innovate through entrepreneurial frameworks, methods and tools, picking up on the energy in the environment itself and collaborating with entrepreneurs. We work with the corporate clients to create a supportive environment for innovation throughout the organisation. The innovation space will be called Fusion Labs.

Fusion - infusing corporate teams into the entrepreneurial community & bringing together two different groups in a highly iterative fast-paced process to create new disruptive ideas, prototypes and solutions.

We would like something colourful and bold. Not too complex, but also not generic.

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Updates

Project Deadline Extended
Reason: Needs more work.
Added Monday, April 08, 2013

Hi all,


I have gone through and eliminated a number of designs. Thanks to you all for your efforts.

I have sent direct comments to those on the shortlist (the list is very short)! If you have not received comments from me, then please do not try again.

Please can you read the brief again to ensure we are aligned.

In short, I am looking for:
- bold, simple, a few bright colours, but remaining elegant
- ideally tells a story linked to the business overview (it would be great if you could elaborate)
- it should be able to be used in various contexts (cards, logo, letterhead, or as part of other design elements)

Have fun. Please think outside of the box.

Added Monday, April 29, 2013

PS: I will make a final call in the next couple of days. Please submit designs early to qualify.


Thanks!

Added Monday, April 29, 2013

Target Market(s)

There are two kinds of customers: Corporates (who want to break out of their boring mold) and entrepreneurs (who need to interact with corporates).

So, something elegant and bright may work.

Industry/Entity Type

Environment

Logo Text

Fusion Labs


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - must be able to placed on different coloured backgrounds, without the background colour of the logo clashing
    - the words needs to be a font, not a drawn aspect of the logo
    - give an example of what a tag line would look like in the logo, e.g. "innovation at the intersection"
Nice to have
  • - colour palette
    - brand story that explains why the logo ties in with our business
Should not have
  • - obvious examples of fusion, e.g. two objects colliding with an explosion
    - obvious examples of labs, e.g. beakers
    - obvious examples of infusion, e.g. teapots, teabags
Payments
1st place
A$570
Participation payments x 4
A$20
Total
A$650

Project Deadline
03 May 2013 14:00:00 UTC
Language

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