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Out Of Eden, Inc. Needs Product Packaging Design and Logo
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This customer received 40 packaging designs from 9 designers. They chose this packaging design from lookedaeng as the winning design.
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US$255
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40 designs
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9 designers
Packaging Design Brief
Out Of Eden is an e-commerce apparel startup located in Los Angeles, California. Our style and brand identity embodies the California beach culture (think Hollister) and our target demographic is 18-24 year olds. Our look is clean and professional, yet also youthful and fun. It is important that our graphic design embodies these elements.
We have posted several images of rough sketches of what we need done, and we have described each item in greater detail below.
File 1: OOE Logo - This is a rough sketch for our word mark/logo. We like the layout, but do not have specific font types chosen for any of the words except for the "EDEN", which will be in the font "Tiki Holiday."
Additionally, we would like the palm trees on either side of the word "EDEN" to be very simplistic, as they will be embroidered on all of our clothing (similarly to how Lacoste and Polo embroider theirs). Essentially, the palm tree will be a logo by itself.
File 2: OOE Tiki Holiday - This is the "Tiki Holiday" that we would like the "EDEN" to be written in.
File 3 & File 4: OOE Packaging/Shipping Bag - Our shipping bag will be nearly identical to that of the bag seen in File 4: OOE Shipping Bag. We have decided on a sandy-yellow color for the majority of the bag and a sky-blue color for the bottom section and the tear-off top. We want the Out Of Eden word mark on the front of the bag, and a repeating pattern of our palm tree logo on the back.
Updates
Project Deadline Extended Reason: A little more time was required to choose the final design. Added Sunday, July 12, 2015
Target Market(s)
18-24
Industry/Entity Type
Fashion
Logo Text
'Out Of Eden' for the word mark, and a palm tree for the logo design
Font styles to use
Other font styles liked:
- Tiki Holiday
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fun, Playful, Contemporary Feel: Since our logo basically is our packaging, we need both.
