• A$160

• 51 designs

• 19 designers

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Logo Design Brief

We are looking for a logo design for a new company in Country NSW. We deliver local farm fresh products to consumers including local farmer produced Dairy, Milk, Fruit and Vegetables as well as value added products such as bread and small goods.
We are looking for the logo to be used on our website, and also on our delivery vehicles and merchandise. The logo needs to be easily transferred to a mono colour for printing on cooler bags etc.
We have 4 key psychographic groups that are described below.
Please find a template of what our site design will look like attached also a competitor logo we like.

Target Market(s)

Back to Nature
These Anglo-Australian parents and grandparents are moderately conservative themselves but accepting of others’ choices and attitudes, and both fiscally and environmentally conscious. Often empty nesters, they are either still working as local business owners, employed full- or part-time as social professionals, or contentedly retired. Back to Natures believe in supporting and spending time with family and encouraging younger members to pursue their personal ambitions. Although in no rush to adopt the latest technology, they are comfortable with it once it becomes mainstream. They participate in community causes and stay on the lookout for ways to improve their lives.

Rural Rewards
In coastal or highland regions, or perhaps near an urban park, Rural Rewards are mostly older conservative married couples enjoying the fruits of successful careers as skilled workers, managers, mid-level professionals and small business owners. With large family networks, they take seriously the responsibility of providing financial and environmental security to subsequent generations. They seek stability and safety, whether from perceived rising levels of crime and corruption or technological advances and threats to privacy, and aim to live peaceful lives without disruption or drama.

Full House
Full House are the big fish in the smaller ponds of rural communities and non-capital urban areas. Mostly married Australians, often grandparents, they are rooted in their communities through generations. They believe in mateship over Government, and are conservative but not religious. Despite having limited education beyond some technical college or diploma, many have parlayed skills in agriculture, manufacturing, transport and storage into their own business operations. They have DIY attitude to their homes, families and careers: no one is responsible but them for their successes

Todays Families
Compared to many, Today’s Families have got it good: they’re on relatively high incomes, they send their kids to private schools and they’re usually first with the latest technologies. But for this community, money’s always an issue: if it’s not mortgage payments, it’ll be school fees or some other annoying bill. In fact, if a financial genie granted them a wish, lower interest rates or reduced taxes would top the list.
Home is where the heart is for Today’s Families, and their life revolves around their loved ones and their domestic environment. Even their TV viewing habits reflect this, tending towards family-friendly (Packed to the Rafters, The Voice) and home improvement-style programs (The Block, Better Homes and Gardens).
Gizmos and gadgets are a common feature of the Today’s Family household: computer gear, home entertainment equipment, mobile devices — after all, the family that plays together stays together!

Industry/Entity Type

Farm

Logo Text

Local Farm Fresh

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Convey quality and Freshness,
• We would like to use Green and Aussie Yellow

Nice to have

• Real sense of style and traditional values

Should not have

• To busy or cartoonish

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Files

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