Fresh Herb Grower Logo Design Project
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This customer received 143 logo designs from 54 designers. They chose this logo design from Lourde Xavier as the winning design.
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Logo Design Brief
We need a logo design for our fresh herb growing business, to replace our current logo which we have used for 20+ years. We grow, package and market fresh culinary herbs to consumers and major supermarkets.
We are looking for something fresh and innovative that can be easily incorporated into all of our marketing collateral, including product labels, stationery, website, flyers, car and truck signage, shirts etc.
The new logo should not be too slick but more down to earth feeling. Our current designs have a rustic/earthy feel which we would like to keep being that we are in the growing business.
Our current logo and tagline as well as our corporate name graphic have been provided for reference. Our website and current product labels can be viewed at www.freshzest.com.au.
We will be shortlisting designs at a meeting on Tuesday April 9 (AEST) so will need everything by then.
Updates
Hi all,
Thank you for the many great designs already submitted. We are having a company meeting tomorrow (Tuesday April 9) to go over the submissions and will be in touch with feedback following that. I will likely not be in touch before then, hopefully that is not an issue.
Jen
Added Monday, April 08, 2013
Industry/Entity Type
Marketing
Logo Text
Freshzest
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It needs to have something to do with fresh herbs. We don't want a random design that could be for anything.
Nice to have
- We have a tag line: "passionate producers of fresh culinary herbs" which would ideally incorporate somewhere alongside the logo, but this doesn't need to be included in the design, just accounted for.
If the logo was recognisable as a redesign from our current logo, that would great, but it is not a must have.
Ideally the logo will be at least partly green as obviously herbs are generally green!