Logo Design for a Social Change Campaign
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This customer received 68 logo designs from 28 designers. They chose this logo design from WebThrive as the winning design.
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Logo Design Brief
Love is our Weapon is a social change campaign where users (primarily youth and young adults) are given a weekly challenge to perform acts of love around a theme (such as encouragement, sharing, reaching out to others, etc.).
The current website (http://loveisourweapon.com/) is nearly 5 years old and is very dated visually and technically, so we're rebuilding and relaunching the service and need to start with a new logo. There will be a separate web design project posted at the completion of this logo design project.
We want something modern and iconic. We like the 'heart' theme from the current logo, but we're not attached to it or the current colours.
The "LIOW" file below is taken straight from the current website, the "love-revolution" file is a larger example but the wording is different (from when the original campaign was launched in Switzerland, there is no need for internationalisation for the new project at this stage).
Target Market(s)
Youth and Young Adults
Industry/Entity Type
Campaign
Logo Text
Love is our Weapon
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Incorporate a heart in the design (not essential but "Love" should be emphasised over "Weapon")