Relax ..,,, "It's Maui Time " logo for sun protection apparel company

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This customer received 422 logo designs from 161 designers. They chose this logo design from vilhelmalex82 as the winning design.
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Logo Design Brief
Do you remember the famous advertising campaign "it's Miller time!"? Well, aloha DesignCrowd .... It's Maui time !! I thought it would be a fun idea to print that LOGO on shirts, hats and other apparel "it's Maui time". I now own the trademark: Maui time. I would like you to design a "RELAX.... IT'S MAUI TIME" logo. Millions of people visit or live on the island. Visitors buy T-shirts and hats for souvenirs and gifts to bring home and remind them of their time in Maui. Everything needs to be clear and simple enough to be printed on apparel.
You get the idea. When people purchase something with the logo on it; I want them to see it, remember it and feel it.
Always remember..... Relax ... It's Maui time
Updates
Project Deadline Extended
Reason: We have received so many awesome designs! We wanted just one design, but because we have been overwhelmed by the amount of talent on design crowd, we will now pay-out $100 for 2nd and 3rd place reward. We need extension for 5 more days to determine 1st, 2nd and 3rd place designs. New submissions still welcome. Thank you Design Crowd!
Added Thursday, June 4, 2015
Target Market(s)
Vacationers to the island of Maui Hawaii
Industry/Entity Type
Advertising
Logo Text
Maui time
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It has to be fun. Some kind of Maui vacation experience; beach, sunset, palm tree, waves, surf, etc.
Nice to have
- I would like to see quotations "Maui Time". UPDATE: I would like to have : RELAX ... ITS MAUI TIME in the actual logo.
- It should be easy and relaxing to look at the logo without having to think too much about what it says. Not too "busy".
Should not have
- Not too busy