A business that inspires and empowers women to be genuinly and uniquly themselves needs a logo!

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This customer received 56 logo designs from 25 designers. They chose this logo design from Sanja, G6 Design Studio as the winning design.
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My business is called "The Blue Dress". It is based in Sydney and is aimed at Women who seem to have lost their genuine selves through years of layering on who they think they should be in order to get that job, or impress their parents / teachers / boss/ man.
We have a 8 step process that helps them re-discover their true selves and have the courage to be that person permanently.
We call this The Blue Dress Feeling. This is run through an 8 week bootcamp blitz that includes an intro live seminar and then an online interactive course with a celebration evening at the end.
Updates
Thanks you to all the designers for submitting their designs. many were great but one stood out that captured what I needed for the brand.
I have now picked a winner, thank you again!
Added Tuesday, April 16, 2013
Target Market(s)
Women ages 30 to 45
Industry/Entity Type
Business
Logo Text
The Blue Dress
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I have uploaded a temporary business card design that I like. It had that vintage old feeling to it and i like the washed out colours. If you feel this fits the brief please use it, if not don't let it hinder your design and creativity - I am open to all ideas at this stage.