• US$240

• 34 designs

• 9 designers

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Packaging Design Brief

We need a packaging design for a new flavour of mayonnaise Sloboda called ”Sour Cream".
The Sloboda Brand Is represented by natural ketchups, mayonnaise, sunflower oil, spreads and yogurts. Sloboda is high quality products made from only natural ingredients. “Sloboda” is one of the leading brands in the Russian market. Now we are planning to produce a mayonnaise sauce with a new flavour called ” Sour Cream". Sour cream is used by every family in Russia.
A new kind of mayonnaise with sour cream meets needs of Russian customers who would like to combine two favorite tastes.
The full description is in uploaded files.

Target Market(s)

The target audience of the mayonnaise sauce "sour cream" is people who like to combine delicious traditions and new trends in cookery. These people love familiar, proven, high-quality products and appreciate tenderness and flavor of the dish.

Industry/Entity Type

Group

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The products shown on the label should be included in the basic people’s diet and can be served both with sour cream and mayonnaise. For example:
• -borsch
• -potato dishes (potato pancakes, baked potatoes)
• -pastry (dumplings, pies)
• -saucers with sour cream

Nice to have

• The main properties of packaging design (have to be kept while working-out new versions of food style):
• -Appetizing and mouth-watering
• -Exclusive
• -Stylish

Should not have

• Sloboda is a stylish and exclusive brand. So we don’t want use archaic patterns, national wooden cutlery and plates.

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Files