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The Last Crumb Logo Contest
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This customer received 117 logo designs from 49 designers. They chose this logo design from Can Do Design as the winning design.
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US$400
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117 designs
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49 designers
Logo Design Brief
We are an all natural bakery located in Atlanta, GA. We produce a variety of tea breads/quick breads, cupcakes, crumb cakes, muffins, scones and cookies (with other products likely added as we move forward). We make delicious baked treats that happen to be made with really good wholesome ingredients.
We will serve a retail customer base through online sales via local and freight delivery; a wholesale customer base of cafes, hotels and grocery stores, and we also provide catering services around the items we produce (primarily brunches and desserts).
We need a logo that represents our brand and will become the centerpiece of our brand identity with other marketing materials keying off of the logo design and colors. Our name is light and playful and we would like the logo to reflect that, but also be bold enough that it makes an immediate impression while still having a sense of natural and organic whole food ingredients.
The logo will be used on packaging, apparel, printed materials (business cards, flyers, menus, etc.), website, etc. The winning design must translate well in both color and black and white thereby offering versatility, be easily readable when scaled down to small sizes, and instantly recognizable as we build brand awareness.
We do not have particular imagery in mind...if we knew exactly what we wanted we wouldn't be here. But, we are quick to know what we like when we see it.
Updates
We have added Target Market information and tweaked the look & feel sliders. We look forward to your submissions.
Please let us know what other information we can add to the brief to help make your job easier.
Thanks,
The Last Crumb
Added Friday, April 12, 2013
Please do not submit designs showing wheat straws or baguettes (or similar loaf breads). We are not a bread bakery. Please read the brief and feel free to ask us any questions you may have. We're happy to answer them.
Thanks!
Added Wednesday, April 17, 2013
Project Deadline Extended
Reason: Hello designers. We have extended our project a few days because we have been very tied up with other start-up tasks and just have not had the time to devote to giving good feedback. We've got most other items off our plates now and will be focused these next few days on getting the logo done. Thanks for your submissions and for understanding our need to extend the project.
Added Tuesday, April 30, 2013
Target Market(s)
We have three target audiences: Retail, Corporate, and Wholesale.
Retail: Our typical retail customer is female 25-45, usually upper-middle or higher income earner with discretionary dollars to spend.
Corporate: We see Corporate accounts as typically being business like law firms, consulting firms, sales organizations or leasing companies, all of which have frequent meetings, client interactions, and may be inclined to provide thank you gifts to help close a deal, or once a deal is done.
Wholesale: We will be targeting wholesale customers such as high end hotels, natural grocery chains, cafes and coffee shop chains, all of which are positioned to purchase products in bulk/case quantity.
Industry/Entity Type
Marketing
Logo Text
The Last Crumb
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.