Unpaged - Untied and Unwired Junior Doctors
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This customer received 270 logo designs from 56 designers. They chose this logo design from Creathrive as the winning design.
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Logo Design Brief
We are building a SmartPhone App for Doctors in hospitals. Instead of using the hospital switchboard, they will be able to load the information into their own Unpaged app. They will also be able to communicate with other doctors on the app, avoiding the use of pagers (yes, we still use pagers!).
With Unpaged you connect your small network to others, and together, a flower of communication will bloom. Untied to the hospital. Unwired with your mobile.
We have included some images to trigger your ideas.
We would like a logo which works on a SmartPhone screen. We prefer logo's that convey meaning, rather than a name.
(e.g. Dropbox, Twitter, Inbox (by google))
Target Market(s)
Junior Doctors in Public Hospitals
Industry/Entity Type
Healthcare
Logo Text
Unpaged - "Business Network, for Hospital Doctors"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A simple logo that can be extracted from the text to use on an app (small screen)
- Speech bubble - to indicate that is about communication / messages
Nice to have
- Something that plays on the theme of UNTIED, UNWIRED, UNLOCKED...
- Clever use of negative space - gives a 3D appearance - e.g Dropbox, or world wildlife fund (WWF)
- Prefer colourful - either yellow/orange or a logo that has a spectra of colours (like the new apple Photo's logo)
Should not have
- A logo that cannot be separated from text and thus cannot be used on an app