• £120

• 66 designs

• 26 designers

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Logo Design Brief

Our current logo is representative of our last 4 years in our hotel. It was formerly an old coaching inn in the West of Scotland set amongst superb scenery. Today, however we'd like to mix up the old and the new. We offer a "modern" stay in an old building - we have great food, a cool whisky collection (it's important in the area); outstanding service; comfortable fresh rooms. Our guests don't have to leave the 21st century behind but can reap the benefits of the outstanding natural beauty, history, the relaxing and quiet too. I'd like the logo to be modern and fresh and the colour to be in the grey/silver palette. Check out our website and what guests say on TripAdvisor too. We are on twitter and fb. www.westlochhotel.com

Target Market(s)

Research has given us a detailed understanding of number of customer groups across the UK and Ireland. In order to deliver the greatest possible return on our investment we will focus three of the ‘warmest’ groups – those already well disposed to coming to Scotland. Our prime focus will be attracting groups one and two: Affluent Active Devotees and Affluent Southern Explorers. 1. Affluent Active Devotees
Well-travelled, mature experience seekers from Scotland and Northern England, the
Highest spenders of all because they can afford the finer things in life – quality hotels,
Great food and drink – and they actively participate in activities, including golf. They are
Scotland aficionados and they can visit at relatively short notice or plan a longer holiday, often mixing new experiences with beloved haunts.
2. Affluent Southern Explorers
High-achievers from London and the south, average age 49, who take several longer
Breaks, when they can engage with people and culture, getting outdoors and off the
Beaten track. They already have Scottish connections through experience, friends or family, and they come back because it fulfils both emotional and practical needs.
3. Well Travelled Empty Nesters
Older, successful couples and singles, living in the suburbs and happy to spend on
Life’s little luxuries. They already have favoured destinations overseas, but also have their haunts in the UK. Scotland is a familiar and convenient break for some, while those yet to visit are attracted by the wealth of activities and culture.

Industry/Entity Type

Hotel

Logo Text

West Loch Hotel

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We aim to provide today’s savvy travelers with a superbly inviting room, a delicious quality food experience coupled with service excellence. Even with the highest customer service and amenities the hotel and its owners will devote themselves to consistency in delivering quality and service in all areas. We will always seek new ways to surprise our visitors with our hospitality to create experiences that are worth much more than its clientele pay for them.
• A visitor to the Islay Frigate Hotel can expect a deeply comfortable and highly customer-centric experience. They will expect this from the images they see online and what they will read. They will be impressed from the beginning by the attentiveness of the staff and the almost constant question of "Is there anything else we can do to make your stay better?"

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Files

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