• US$400

• 116 designs

• 29 designers

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Logo Design Brief

We need a logo design for a new tech startup in Seattle called 'MOTYPH'. We are focused on defining interaction and user experiences to help other startups ship quality products. Eventually, we also plan on creating our own product lines - based on the product brand that you'll be helping to create.

The MOTYPH name was created to show the influence of Motion, Typography, and Color on the overall experience - and is a bit of a word-play on 'motive' - essentially the core reason of why people do business or build a product. We push for a focus on getting the motive - the reason for the product - correct, and designing the entire experience around it.

For a color palette: we're keen on dark grays and lime green. We're looking for a logo that 'pops' when in color, but also has enough simplicity that it stands firm when in black & white.

For design direction: modern, yet professional. Clean lines - and a bit of an abstract design is okay.

A bit more background: The company was formed in September 2012 by a former Xbox employee at Microsoft who spent the past few years designing interactions and user experiences across the Zune, Windows Media Center, and Xbox brands. We were highly involved in the 'metro' design language, and still have an affinity for it's simplistic design. Because of this, we're not really looking for anything 3D - but rather flat imagery with a minimal palette.

At current, our previous thoughts were to keep the company name in caps, but we are open to whatever is necessary to achieve a strong design.

No 3d. No gradients. Sans-serif fonts only.

Industry/Entity Type

Business

Logo Text

MOTYPH

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• 3d, gradients, serif fonts