Updates

Project Deadline Extended Reason: Logo should be Right Solutions Australiamodern and innovativememorableNot rights solution or right solution.Right Solutions Australia please Added Thursday, July 2, 2015

Project Deadline Extended
Reason: Designs need some more work to fit the brief- please re-read edited brief
Added Wednesday, July 8, 2015

Hello designers, We are in the process of selecting the 2 finalists for the project. The Directors have noted to me that many of the designs submitted are very similar to our competitors. We welcome designers to submit new designs- use your creativity and originality, we are open to all graphics (in blue theme) that fit the company brand. Further details of the company that may be of some assistance: We need to be clear with what our objective is 1. Right is a Executive – manager level consulting group 2. Right team are proven developers and operators of billion dollar projects 3. We are not like other consulting firms 4. We keep things simple but we are both able and effective in delivery 5. We are the prime consulting group when it comes to Companies 6. We work with people 7. We have strong moral compass 8. Right is a very powerful word, it means many things a. It is a positive word b. It can mean discipline c. It can mean we judge ( like the Meyers Bridges ) d. Deliver on promise e. It can mean tough but fair The Logo • We need to have images that are double positives as this is a powerful reinforcement of what Right stands for ( Right plus logo) • The logo needs to be simple but effective • I don’t like crosses or spinning crosses as these can be considered as a negative and be used by competitors as a negative Eg Right with a trendy cross logo is not saying hey we get thing “right” it actually saying right means wrong • I am not in favour of anything that has a cube in it as the cube is already used by Cube Consulting which is a competitor in our market • The key lesson is we need to separate our symbol from everyone else • We are executive level so it needs to say that’s what we are
Added Thursday, July 23, 2015