Real Estate Development Renegade needs visual identity!

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This customer received 107 logo designs from 26 designers. They chose this logo design from ayart as the winning design.
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We need a brand identity / logo package for a leading edge Real Estate development business. We're "professionally edgy"...
We specialize in new construction (both commercial and residential), investment properties and premium rentals. We need a logo identity that conveys our "professionally edgy" persona. We have been successful in seeing opportunities where others overlook or back away.
Our Logo needs to be professionally appropriate - we don't want to appear as frat-boy pirates - but as premium professional with an edge. We are fearless in our endeavors - but calculated in our risks.
We have not officially selected colors - but lean towards darker / professional shades (definitely no pink!). We are in the exploration stage and are really hoping to see some awesome innovation from you guys as talented artists!
We would like a very strong visual icon logo - think back to the classic 'cattle branding' - where a strong visual icon is used. The logo needs to include our name "Renegade Developments". We would like the icon/logo to be associated with the real estate & development industry / name. We have included a few examples of some strong icon logos we like.
The logo will be used in print (collateral / proposals etc.), branded apparel and future vehicle wrap applications.
We will be active with our feedback to help shape the project as we go along. Upon successful design, we would like a full logo package. Thank you!
Target Market(s)
We deal mainly with business professionals: investors, banks, lawyers, architects and other construction professionals. We need to appeal to the professional crowd - stand out, be unique and memorable.
Industry/Entity Type
Real Estate Development
Logo Text
Renegade Developments
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong visual icon + Company Name text
Nice to have
- If there is a way to incorporate blue print style technical drawing elements or commercial skyline elements - could be interesting?
Should not have
- No pastel colors or curly girly fonts etc.