An elegant and simple logo for a cancer research program

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This customer received 40 logo designs from 15 designers. They chose this logo design from AllisonTuri as the winning design.
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Logo Design Brief
We are a medical research unit within a major university in Australia. We are starting a large project to collect medical information about people who are diagnosed with cancers of the upper gastrointestinal tract, to find ways to improve the quality of the health care they receive. We are including cancers of the:
1) Oesophagus
2) Stomach
3) Liver
4) Gallbladder
5) Pancreas
The logo will be seen by patients, doctors and many other stakeholders. It should reflect the professionalism and integrity of the university.
The logo will usually be used alongside the university department logo (attached) so should be harmonious but does not have to "match" in colour/style.
Updates
Hi designers! This contest is far from over - I can't wait to see more ideas for our project logo. I hope you have some fun with it!
Thank you for your submissions and have a great weekend.
Ri
Added Friday, July 3, 2015
Target Market(s)
People with upper gastrointestinal cancers, their doctors, other medical researchers, government, patient advocacy groups
Industry/Entity Type
Medical
Logo Text
Upper GI Cancer Registry
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want to project an image of professionalism, trust and care. We are asking patients to entrust us with their personal health information for the purposes of furthering medical science. Our goal is to help future patients.
Nice to have
- It could, but definitely does NOT have to, depict the 5 organs involved in these cancers (see attached jpg to see the anatomy of these organs). If you choose to depict organs, stylised representations would be preferable.
Should not have
- "Bubbles" should not be part of the logo as we already have multiple projects in our department with logos with multiple coloured circles.
- Please avoid images that suggest laboratory research.