• €300

• 60 designs

• 17 designers

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Logo Design Brief

We need a web logo for our Android + iPhone + Windows Phone project named "Catrobat". "Catrobat" allows kids and teens through many different apps (age-gender targeted through their designs and names) to easily create their own, self-made music (just by singing into their mike, this being translated into musical notation), self-made apps, e.g., games similar to typical game apps found on iTunes or Google Play, interactive story telling, or music video animations, directly *on* their smartphone (no PC is needed whatsoever), and to exchange these self-made music and self-made apps with their friends as well as with the world at large. For the apps, no typing as in traditional programming is needed: instead, "coding" is simply done in a fun and easy way by selecting visual elements and moving them around on the touch screen, similar to building physical objects with Lego blocks. In case you know Scratch from MIT's Lifelong Kindergarten Group, our project is deeply inspired from it but runs on smartphones and has many features that go beyond Scratch, e.g., phone sensor support, or a visual interface that allows programming Lego Mindstorms robots or Parrot's popular AR.Drone quadcopters. Please note that we explicitly are *not* focusing on "nerds". Catrobat is about fun, creativity, and sharing, *not* about school or even learning. There are more than 30 subprojects and more than 100 developers working on it, with so far 113 person-years invested in the project. It is a free and open source project where all of us are volunteers and from more than 20 countries, with support from Google, Microsoft, and many more.

While we are an NPO and our apps are free open source software, we are paying *you* for your web logo design because we value and appreciate your creativity! Our motivation is to do our absolutely best to optimally capture the interest of bloggers, press (both online as well as paper based), Wired, Slashdot, companies such as Google, Apple, Samsung, Lego (note: we use other icons and logos for kids and teenagers), or parents from all over the world. Our apps have been chosen as the official programming system on the new One Laptop Per Child Android tablets and thus will also be used by kids and teens in nations such as Ethiopia or Brazil. It is available in modern and traditional Chinese, Korean, Japanese, English, German, Russian, and many more languages. You can try it out (currently only on Android) at http://catrobat.org/ or watch YouTube videos about it on that site. "Catroid" is the internal working name for the Android version of our main app (currently optimized for male teens, but designs for 6 other age-gender groups will follow), "Catty" for the iOS version, and "MetroCat" for the Windows Phone version. However, we are currently abandoning the "Cat" association in the app names for kids and teens that came from our Scratch origins (Scratch's mascot is a cat). The cat association will remain through the project's overall name "Catrobat".

Note that your design contribution with your name and link to your website will be prominently displayed on our “Credits” web page. The project will soon go online and generate a lot of interest worldwide among bloggers, press (both online as well as paper based), Wired, Slashdot, parents, companies such as Google, Apple, Samsung, Lego (note: we use other icons and logos for kids and teenagers), code.org, and parents from all over the world. Good will as well as worldwide exposure and visibility will be tremendous!

Please note that we are running in parallel also a design contest for an app icon at http://jobs.designcrowd.com/job.aspx?id=125576

Target Market(s)

Bloggers, press, Wired, Slashdot, parents, companies such as Google, Apple, Samsung, or Lego (note: we use other logos for kids and teenagers)

Industry/Entity Type

Building

Logo Text

Catrobat

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Maybe something with a cat doing acrobatics? But this is just an idea. If you can, please also provide a text-only version, or with some background, maybe something in cirque-du-soleil style that would be evocative for the acrobatics theme. The logo should ideally convey creativity & kids & teens somehow, plus maybe the multilingual, world wide scope. But please also remember that the target audience for the logo are not kids and teens, and that instead we want to address adults that could help us promote our project.