Logo Design Project

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This customer received 94 logo designs from 29 designers. They chose this logo design from MonkeyTyping as the winning design.
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Logo Design Brief
I just bought a small, urban restaurant in Germantown, Philadelphia,PA, US, which is a town with a rough reputation but an influx of young, middle class families and hipster Brooklyn-types. The restaurant was formerly called the "Uban Cafe," which I like but would like to adopt but maybe at something like "new" or maybe "The Second Urban Cafe." I'm not far along in the business planning, but I want a logo that is gritty like the neighborhood, but wholesome and local like the food, and intriguing like the restaurant's potential. It should be something that can be adapted to being painted on the enormous brick wall of the exterior. I would like bright, but not gaudy. URBN Cafe or Urban Cafe. Maybe overtop, or cafe smaller and italic?
Desired design elements (but feel free to surprise me):
-simple, not too complex
-industrial feel (maybe some portion of which can be replaced with cut-out metal for storefront)
-sustainability feel (rough but green)
-bright, but not gaudy; natural tones, but not dull
Target Market(s)
Hipsters
Industry/Entity Type
Restaurant
Logo Text
Urban Cafe or Urbn Cafe or urbn cafe
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.