• US$320

• 91 designs

• 40 designers

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Logo Design Brief

Our company, PayItSimple, is changing our name to SplitIt. You can see what we do by going to www.payitsimple.com. Basically, people can buy higher ticket items with their general purpose (e.g. VISA, MasterCard,etc) credit card and choose to pay in INTEREST-FREE INSTALLMENTS. So if you buy a $1000 TV, you can charge it on your card, and then pay it off at $100/month for 10 months, without paying any interest. And you still get all of your credit card benefits, like points, mileage or cashback. The logo design should convey a message of trust, empowerment, inspiration, innovation and simplicity while engaging a wide range of credit worthy potential users (ages 22 - 55). We are flexible with colors but all logos must look good in both color and black & white. (All logos presented in color should also be shown in b/w).

Target Market(s)

Consumers: ages 22-55 with good credit (not targeting those who are credit challenged); Merchants: online and brick & mortar store owners

Industry/Entity Type

It Company

Logo Text

SplitIt OR Splitit (the second I can be upper or lower case)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a wide range of logo options, both with and without images/icons; logo must look good both big and small, in color and in b/w

Nice to have

• a design that has meaning imbedded into the design (like the arrow in the FedEx logo)
• NOTE: WE ARE NOT ASKING FOR AN ARROW. IT IS JUST AN EXAMPLE. WE WOULD LOVE TO SEE A LOGO THAT HAS AN IMAGE INSIDE OF IT THAT MEANS SOMETHING ABOUT THE BENEFITS OF SPLITIT.