• NZ$200

• 112 designs

• 43 designers

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Logo Design Brief

Potential slogan, if needed (?): 'For your home'.

Brand image: Fresh. Light and bright. Eclectic, colourful, bold, playful, classy, modern combined with classic. Lambbi mixes old with new, and is unafraid to inject bright modern colours into classic pieces. (See Brand Image jpeg attached. it also includes a handful of the products we'll be selling.)

Colours we like: The warm version of colours: Mustard yellow, fuchsia, lilac, mint, vermillion. We like the idea of a multi-coloured logo. (Not a fan of most blue tones, tho greeny-blues are ok.) We have attached a mood board with a better idea of the type of colours we go for - DesignCrowd website only lets us choose from a very limited palette.

The challenge here is making a logo that simultaneously playful and classy. We've attached a mood board to give you a feel for our style - a little bit sassy, bold, saturated, artsy. We like the hand-painted feel, and another look we like is when the block colours have a faint texture eg a linen-y look. Please note those are just ideas and it doesn't mean we won't like logos without those things!

Target Market(s)

30-somethings (and others) who are setting up their home and want it to reflect their personal stylishness. People with an eye for colour and design who want more than big-box store standard boring furniture.

Industry/Entity Type

Furniture Store

Logo Text

Lambbi

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A fresh funky logo that shows our style (see attached jpeg) but is classic enough to use for years to come. See Project Description for more of our style.

Nice to have

• Our favourite colours, perhaps a hand-written style of font.
• The potential to shorten it for things like Social Media profiles (e.g. the first letter L is distinctive enough to use as the short version in our Instagram profile picture.. etc).

Should not have

• A boring, bankish feel... gak.

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Files

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