Exciting new Waffle catering pop up requires Logo

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This customer received 75 logo designs from 42 designers. They chose this logo design from STierney as the winning design.
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We need a logo for our Gourmet American Style Waffles. We sell our Waffles at Food festivals and events. We used local producers to make our delicious sweet and savory toppings. We sell our waffles from a catering van.
Words we want our brand associated with are: Modern, Fresh, Artisan, Gourmet, Quality, Fun. We like simple designs and don't want a colored background so we can overlay it on anything we like. We don't have a fixed idea what colour the logo should be, as long as it looks good against the colour of the trailer.
We've uploaded some pictures of our waffles, our trailer and other designs we've seen that we like. (The bunting (flags) on the trailer are not on the trailer now, but it is staying the colour in the picture)
The logos need to scale up in size as we will have stickers made up for the outside of our trailer and van. Our business name is " A lot of Waffle".
Updates
On review of the initial submissions we'd prefer that the logo doesn't feature a picture of a waffle as they don't really show off the quality or size/depth of our waffles. Added Sunday, July 19, 2015
Industry/Entity Type
Catering
Logo Text
A lot of Waffle
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to overlay on background.
- Must scale to any size.
- Any colours used should have pantone references for reproduction
Should not have
- Solid Background
- We'd prefer that the logo doesnt feature a picture of a waffle as they don't really show off the quality or size/depth of our waffles.